Thanks to the advent of AI-powered image and video generators, as well as chatbots, a number of virtual influencers, such as "Milla Sofia," are posting content that appears to show them living a life of luxury. Sofia may claim to hail from Finland and post bikini pictures from European trips. And to the untrained eye, her content appears real, but it's not. A message on the AI bot's website reads Sofia is a "24-year-old virtual influencer and fashion model."