Generally, your average person is lacking in knowledge of scientific concepts and does not fully appreciate the value the scientific endeavor has on his or her own life. How can we overcome this? Science is the most reliable way of knowing about nature, and its thoughtful use is key to fixing societal problems that threaten all of us. How can we get science to be taken more seriously in the public sphere so that we see in-depth debates and discussions on science issues in the mainstream media and we no longer have to beat back the anti-science voices rampant in politics, in schools, or at the doctor’s office.