The Great Reset Initiative is an economic recovery plan drawn up by the World Economic Forum (WEF) in response to the COVID-19 pandemic. The project was launched in June 2020, with a video featuring the then Prince of Wales Charles released to mark its launch. The initiative's stated aim is to facilitate rebuilding from the global COVID-19 crisis in a way that prioritizes sustainable development.

The initiative triggered a range of diverse conspiracy theories spread by American far-right and conservative commentators on social media such as Facebook and Twitter. Such theories include that the COVID-19 pandemic was created by a secret group in order to seize control of the global economy, that lockdown restrictions were deliberately designed to induce economic meltdown, or that a global elite was attempting to abolish private property while using COVID-19 to enslave humanity with vaccines.

I am not an American, have never belonged to any far-right organisation, my views are not conservative with either a big or a little 'c', and I have published a number of articles arguing against the conspiracy theory of history; but I have also argued that a virus with the infection fatality rate of seasonal influenza never constituted anything approaching a 'pandemic'; that lockdown restrictions were imposed not to induce the 'meltdown' of the economy but, to the contrary, to insulate the real economy from the $12 trillion of quantitative easing created to bail out the collapsing financial sector between September 2019 and April 2022; and that, far from attempting to 'abolish' private property, the stakeholder model of capitalism promoted by the World Economic Forum and implemented by its corporate partners under the umbrella of 'sustainable development goals' is designed to privatise national assets, natural resources and, ultimately — as Klaus Schwab openly advocates — the existing system of governance in the West.