Government education

Yonatan Erlichman was five years old at the time of the video, which was produced by Mateh Binyamin Regional Council, a regional government body. It aired as an episode in the government-run program, "Shushki in the Land of Binyamin," "to entertain and educate" children. 

Shushki is a friendly puppet "child" who asks questions to prompt actual people to respond with "educational answers."

Normalizing the abnormal

The particular episode in which Yonatan appeared was entitled, "In Quarantine with Shushki," and opens with the puppet frightened that his "brother" has been forced into quarantine and sits alone in his room behind a closed door. Shushki is shocked that entire kindergarten classes have been forced into quarantine and even whole schools were closed down, with every child quarantined. His anxious voice then expresses his diminishing mental state as he says he keeps hearing of another person, and another, being quarantined, including his mother.