Meta claims that over 10 million people had signed up for its Twitter competitor, Threads, in what CEO Mark Zuckerberg framed as a "friendly" alternative to the little blue bird.

"Let's do this. Welcome to Threads," wrote Zuckerberg in his first post on the app, which is a "text-based conversation app" where users can publish posts up to 500 characters long, and allows people to post links, photos and videos.

Threads is directly linked to Meta-owned Instagram, which has over 2 billion users. The Twitter competitor is being rolled out in over 100 countries for iOS and Android.