"This new battleground, in which your mind and your thoughts, your very emotions are the battleground. It is not about territory," Malone said during a recent interview for EpochTV's "American Thought Leaders" program. "Twitter, it's clear now, has become the premium platform for shaping emerging global consensus about the topics of the day."

During his work with the DOD, Malone became aware of companies researching multilingual programs that assess the emotional content of the language used on social media, which those companies then use to "map relationship clouds," including what topics people are discussing, who the influencers are, and who is at the fringe of that cloud, said Malone.

Phenomena like being deplatformed, shadowbanned, and a "tweet" going viral is a part of this weaponizing of social media.