Musk has styled himself as a free speech activist during his months-long flirtation with buying Twitter, and has previously said he would reinstate Trump. But as his takeover becomes imminent, Global Head of Partnerships and Managing Partner for GroupM Kiely Taylor says that could be a costly decision, if her clients are any indication. From Patience Haggin and Suzanne Vranica of The Wall Street Journal:

Mr. Musk said this spring that as owner of Twitter he would reinstate former President Donald Trump's account, which the platform suspended indefinitely after linking Mr. Trump's comments to the Jan. 6 Capitol riot. That would be a red line for some brands, said Kieley Taylor, global head of partnerships at GroupM, a leading ad-buying agency that represents blue-chip brands.

About a dozen of GroupM's clients, which own an array of well-known consumer brands, have told the agency to pause all their ads on Twitter if Mr. Trump's account is reinstated, Ms. Taylor said. Others are in wait-and-see mode. Ms. Taylor said she expects to hear from many more clients if Mr. Trump's account returns.

"That doesn't mean that we won't be entertaining lots of emails and phone calls as soon as a transaction goes through," Ms. Taylor said. "I anticipate we'll be busy."