WASHINGTON — Now that President Biden has met his goal to have the coronavirus vaccine available to all adults, health officials around the country are hitting what appears to be a soft ceiling: More than half the nation's adults have gotten at least one dose, but it is going to take hard work — and some creative changes in strategy — to convince the rest.

State health officials, business leaders, policymakers and politicians are struggling to figure out how to tailor their messages, and their tactics, to persuade not only the vaccine hesitant but also the indifferent. The work will be labor intensive, much of it may fall on private employers and the risk is that it will take so long that the nation will not be able to reach herd immunity — the point at which the spread of the virus slows — in time to stop worrisome new variants from evading the vaccine.