That is, target millennials who are suffering from the student debt crisis, reported Vice News.
The Army smashed its 2019 recruiting goal, after falling short by 6,500 last year, said the head of Army Recruiting Command Maj. Gen. Frank Muth. He told reporters last week that much of the success was a new marketing strategy geared towards millennials with student debt.
"One of the national crises right now is student loans, so $31,000 is the average," Muth told reporters. "You can get out [of the Army] after four years, 100 percent paid for state college anywhere in the United States."
This year's recruitment push wasn't entirely based on patriotism, but instead, targeted millennials who wanted to escape from their insurmountable student debts.