One of the metrics Craft tracks on companies is social media engagement, so we looked through our database before and after the purge to see which company Twitter accounts lost the most followers.

Ironically, Twitter itself was the account that lost the most followers by a wide margin. Other social media platforms, YouTube, Instagram, Facebook also appeared on the list, as did other news/entertainment companies including The New York Times, ESPN, CNN and others.

Next, we looked at which of the largest accounts were least affected by this purge. We filtered our list of companies to those with more than 500,000 Twitter followers. Of those, twenty-five companies were in fact so unaffected, they actually gained followers in this period.