More and more people were realizing it and it would have an effect on the company's business going forward.

Here's the jist of it:

…the biggest problem with Facebook is it's all fake intimacy; a pale simulacra of real life interactions with people you are supposed to care about.

But, I don't care about 99% of the people I went to high school with.  I went to college 1100 miles from those people and barely looked back.  The people I truly value from that part of my life mostly feel about Facebook the way I do.

That's what makes them people I value.