Casual smokers in Massachusetts, Nevada, and California are now free from the social stigma—and threat of jail time—that had clouded cannabis use for decades. (Maine is still up for grabs; Arizona voters kept the status quo.) In these states, downlow smokers will become legal consumers, and formerly clandestine growers and sellers will start responding to the demands of bona fide mass market.

Consumer demand is responsible for widely salable wonders like the Big Mac, Budweiser, and Granny Smith apples. It also supports copious bespoke industries like craft beer, Etsy, and the cupcake industrial complex. So, an open market is probably going to force a range of changes on the cannabiz. If it happens, it will be most apparent in California, with its huge population and extant cannabis culture.