His handiwork was removed within 24 hours, which means like many of the magical moments that happen in New York City, you probably missed it. But hey, that's okay—you can relive it in virtual reality.

JR's piece—a 150-foot-tall black-white-grey image of a 20-year-old Azerbaijani immigrant named Elmar Aliyev pasted onto the sidewalk in front of the Flatiron Building—was created for the cover of Sunday's New York Times Magazine. The publication commissioned the artist to create the piece, as well as photograph it from a helicopter's-eye-view. The magazine captured the entire enterprise for a VR experience it's releasing today at its NewFronts presentation.

"Quite apart from the virtual reality part of it, this cover was wildly ambitious and kind of insane," says Times Magazine editor in chief Jake Silverstein.