Later on, I will discuss 'fear porn' tactics.

Legally, ethically, and morally, what would be informed medical consent? According to the American Medical Association,

The patient's right of self-decision can be effectively exercised only if the patient possesses enough information to enable an informed choice. [1] [Emphasis added]

Furthermore, the AMA says,

The patient should make his or her own determination about treatment. The physician's obligation is to present the medical facts accurately to the patient or to the individual responsible for the patient's care and to make recommendations for management in accordance with good medical practice. [1] [Emphasis added]

However, all the medical professions apparently practice only partial informed consent since they do not reveal the many health-threatening facts about vaccines as published on each and every vaccine package insert—the MMR vaccine being no exception.