But what happens when you want to rid yourself of that digital baggage in the case of a break-up or falling out with someone?

That's where KillSwitch, a new Android and iOS app launching today, steps in.

"KillSwitch is for anyone fresh out of a break-up looking to move on. What if they have a lot of pictures of their ex and they don't want to be reminded of that?" co-founders Erica Mannherz and Clara de Soto told Business Insider. "KillSwitch is also for anybody that has had a falling out, be it a friendship or coworker, any relationship that you really don't want to have evidence or traces of on Facebook."