IPFS News Link • Entertainment: Games
Smartphone games face new competition from social apps, says report
• http://www.gamasutra.com, by Tom CurtisWith social networking and game app usage now neck and neck, smartphone games have a real rival on the app market. Flurry warned that since game apps are seeing slower growth, demand could be reaching a saturation point, which partially explains why consumers are taking interest in other app categories.
In addition, Flurry noted that social networking apps have seen a much faster increase in ad revenue than games have. Between February 2012 and April 2012, game apps earned a respective 35 percent and 36 percent of total ad revenue on Flurry's AppCircle network, while social networking apps increased from 24 percent to 37 percent.