"The company's performance in the first half of 2024 fell short of our expectations," CEO Carlos Tavares said in a statement that doesn't quite convey the extent of just how far those expectations fell short. Stellantis' operating income fell by 40 percent over the past six months – and "free cash flow" stands at "negative $400 million euros." 

Perhaps not coincidentally, this jibes with what is no longer available this year in all-but-one Dodge model (the Durango, which is a lingering last-call remnant) and no longer offered in Jeep and Ram truck models that used to offer it.

That being a V8 and specifically, the Hemi V8 that came to define the brands that no longer offer it.

Not that there is anything wrong, per se, with the new inline six that has replaced the V8 in the models that used to offer it. As Dodge and Ram and Jeep (Chrysler's down to one model, a minivan, that never offered a V8) have said, the new inline six makes more power and is more efficient.

And that's true.

The point is it's not a V8 – and that's a problem for brands that built their brands around V8s. Dodge especially. It's analogous to what happened to VW when it stopped selling Beetles with air-cooled flat four engines; VW became more like all the other brands. That makes it harder to retain – and attract – buyers who wanted what those other brands didn't offer but VW did.

It may prove to have been a fatal decision to drop the V8 that defined the Dodge, Chrysler, Jeep and Ram truck brands and made people want to buy one of them rather than something else because they were enchanted by the ballsiness of the Hemi V8 they could only get in Dodge, Chrysler, Jeep and Ram truck vehicles.