By Chris Melore

Summer is here, but the fun may be over before it even starts! Nearly nine in 10 Americans have seen their cost of living increase over the past five years, and a new study has found that this is having a massive impact on their shopping habits, particularly online.

The poll of 2,000 U.S. adults found consumers now spend most of their money on essentials like groceries (35%), clothing (27%), and home goods (17%) when shopping online.

Over three in four (76%) believe inflation is to blame for their cost of living increases, leading 61% of consumers to shift their current online shopping habits. Commissioned by Forter and conducted by Talker Research, the study revealed that people are shopping less often (55%), buying only necessities (44%), and buying the cheapest version of the products they want (34%) to keep their costs down.