Reduce, Re-Use, Recycle. We've all seen this motto as the end-all-be-all solution to the plastic waste problem. But a recent report reveals that the fossil fuel industry has promoted the recycling myth for decades, despite knowing that it wouldn't work. Indeed, there's been little progress in dealing with the millions of tons of plastic waste created every year. Why isn't more plastic recycled? What can we do to solve the plastic waste issue? Let's have a look.