In February, the Wall Street Journal reported that Rogan had signed a new multiyear deal with Spotify worth an estimated $250 million. By re-signing with the streaming behemoth, Rogan reportedly received an upfront minimum guarantee and revenue-sharing based on sales of advertisements. The contract is a three-year deal, according to the New York Daily News.

In a press release announcing the new contract, Rogan stated:

Cool conversations are a kind of mental nourishment, and if you're never around interesting people, and you don't get to have conversations with people who are exceptional, I think it's almost a kind of social starvation. I think that's why so many people like to listen to podcasts — because you can be a fly on the wall and experience the inner workings of the mind of someone way different than anyone you would normally encounter in your life.
Also in the press release regarding Rogan's new deal, Spotify proclaimed him to be "podcasting's king," adding that "The Joe Rogan Experience" is "consistently ranking as the most-listened-to podcast globally and our users have ranked the show as Spotify's Wrapped top podcast each year since 2020."

However, Spotify had previously never released any actual audience totals for the prolific podcaster.

In February, Spotify quietly rolled out a new feature that revealed how many followers each of the podcasts on the streaming service have.