Welcome to the matrix. 

The current news cycle gives the impression that Taylor Swift is everywhere. 

According to Bloomberg data, corporate media headlines featuring "Taylor Swift" began ramping up in the first half of 2023 and hit new record highs later in the year.

The singer, who has made an entire career whining about having chosen the wrong men, has been pitched by legacy media as finally finding the "perfect match": Kansas City Chiefs Travis Kelce. 

The relationship doesn't pass the sniff test, given Taylor's terrible choices with men.