Tractor Supply is getting rid of several initiatives that some social media users and customers have slammed as "woke" in recent weeks.

The farming supplies retailer, which is headquartered in Tennessee, on Thursday said it "will ensure our activities and giving tie directly to our business" moving forward.

Tractor Supply said it will cease sponsorship of "nonbusiness activities" such as Pride festivals and voting campaigns, with intentions to focus more on "rural America priorities."

Agricultural education, veterans and animal welfare were among the causes it identified.

The company said it will drop diversity, equity and inclusion (DEI) goals it had previously set for itself. DEI positions at Tractor Supply will also get axed, according to the company. It will also cease sending data to the Human Rights Campaign, an LBGTQ advocacy group.