It poses new uncertainty for advertisers, who have fled X over concerns about hate speech appearing alongside their ads, and is the latest divisive public personality to get back their banned account.

Musk posted a poll on Saturday asking if Jones should be reinstated, with the results showing 70% of those who responded in favor. Early Sunday, Musk tweeted, "The people have spoken and so it shall be."

A few hours later, Jones' posts were visible again — the last one from 2018, when the company permanently banned him and his Infowars show for abusive behavior.

Musk, who has described himself as a free speech absolutist, said the move was about protecting those rights. In response to a user who posted that "permanent account bans are antithetical to free speech," Musk wrote, "I find it hard to disagree with this point."