ADL alleged Mr Musk has failed to clamp down on hate speech on the social media platform since his takeover last year, allowing disinformation to proliferate – something Mr Musk strongly denies.

Which left Musk with no choice...

A month has passed and ADL has been quiet - even with the Canadian government cheering on an actual nazi.

But now, perhaps with the threat of discovery looming (and fighting a legal battle against the man with the deepest pockets in the world), ADL has made the decision to back down from the 'Twitter is full of hate and no one should advertise there' narrative to a 'well, it's not that bad and we are going to advertise to help save the world' narrative.

ADL issued the following statement: (emphasis ours)

"In light of recent events, it feels like a useful moment to clarify the ADL position on X and its leadership.

"As we have noted in our research over the past several years, X – along with other social media platforms – has a serious issue with antisemites and other extremists using these platforms to push their hateful ideas and, in some cases, bully Jewish and other users.

"We appreciate X's stated intent over the last few weeks to address antisemitism and hate on the platform. This has been useful; more needs to be done; and, as we have with other companies, in the spirit of collaboration, we are hopeful that we can continue to engage with X on this important matter.