Ideas Are Dimes A Dozen

Wharton professors say Ideas Are Dimes a Dozen and they put that theory to a test. But how does one determine a good idea? And what does better mean?

Wharton notes the difference between consistency and better. For example, an airplane pilot who lands aircraft with average smoothness 10 times out of 10 is better than one who is brilliant 9 times out of 10 and crashes once.

With ideas, one fantastic idea and 10 poor ones is better than 10 average ones. With that backdrop let's dive into the article.