Let's Get Rural began in response to covid. When covid hit, the social connection events Australian Horizons Foundation were organising for people in rural Australia were disrupted. "Covid was very clever," Dolan said, "it had different elements depending on where you were geographically in the country … We were noticing in communities that were not in lockdown per se that they were feeling it as well, that sense of having that social connection removed … the pub wasn't open, the café wasn't open, they couldn't go and stand and have a natter on the footpath without having a mask on." The small businesses in rural areas were also really hurting, she said. So "we put together our Let's Get Rural campaign."