Thanks to the advent of AI-powered image and video generators, as well as chatbots, a number of virtual influencers, such as "Milla Sofia," are posting content that appears to show them living a life of luxury. 

Sofia may claim to hail from Finland and post bikini pictures from European trips. And to the untrained eye, her content appears real, but it's not. A message on the AI bot's website reads Sofia is a "24-year-old virtual influencer and fashion model."

The AI influencer has posted content on social media platforms like Instagram, TikTok, and Twitter since late 2022. However, the content has mostly stayed the same, but the pictures' realism has improved because of AI advancements.