The report notes that a recent Pew Research Center survey found that fewer than one third (32%) of workers believed that working at an ethnically diverse place was "very important" to them, while 38% said it was "not too/not at all important."

The survey also noted that only a quarter (26%) of workers find an "equal mix of men and women" to be "very important" in the workplace, while 44% said it is not important.

"There are people who say, 'I really wish we were more diverse,' and I've also seen people say, 'Stop being so woke,'" Sarah Sharp, a vice president of human resources at Clayton, a home builder based out of Tennessee told the WSJ.

The report also points to a recent Gallup survey that found of 140 heads of human resources, 59% plan to increase their diversity, equity and inclusion (DEI) budgets in the next year, down from 84% in 2022.

The findings come in the wake of high profile cases such as Bud Light and Target losing upwards of $10 billion for implementing LGBTQ+ campaigns.