Participants in a road race event about 90 miles south of the border were ambushed by gunmen who killed 10 of the drivers and wounded nine others, the Baja California State Attorney General's Office said.

The victims were parked in their "dune buggy"-style race cars when several armed men jumped out of a late model silver SUV and started firing at the vehicles, according to a news release issued by the AG's office.

The attack happened around 2:15 p.m. Saturday along the Transpeninsular Highway in the small town of San Vicente.

The racers were taking part in a race called the "Cachanillazo" that began earlier in the day in the city of Ensenada, the finish line was in San Felipe on the Gulf of California.

Several videos posted on social media show bodies on the ground while police walk around conducting an investigation.

In one particular video, a woman can be seen running into a building as multiple gunshots are heard in the background.