According to the Washington Free Beacon, the plethora of visits is part of the tech company's broader plan for a massive public relations campaign aimed at rehabilitating its image, amid numerous setbacks including government bans on the app in various states and other countries. TikTok and its parent company ByteDance have already spent over $13 million on federal lobbying since 2019, having hired lobbying firms such as SKDK, a major Democratic public relations firm.According to the Washington Free Beacon, the plethora of visits is part of the tech company's broader plan for a massive public relations campaign aimed at rehabilitating its image, amid numerous setbacks including government bans on the app in various states and other countries. TikTok and its parent company ByteDance have already spent over $13 million on federal lobbying since 2019, having hired lobbying firms such as SKDK, a major Democratic public relations firm.