"We never intended to be part of a discussion that divides people," said Anheuser-Busch InBev CEO Brendan Whitworth in a carefully crafted, heavily focus-grouped press release which failed to mention Mulvaney, Bud Light, or transgender issues. "We are in the business of bringing people together over a beer."

"I care deeply about this country, this company, our brands and our partners. I spend much of my time traveling across America, listening to and learning from our customers, distributors and others," the statement continued. "Moving forward, I will continue to work tirelessly to bring great beers to consumers across our nation."

Translation: Let's all forget about this over a beer.

The company then went with a 'hey fellow beer drinkers' ad campaign, tweeting "TGIF" along with a picture of a Bud Light can. It was received about as well as one would imagine... with a massive ratio of people commenting vs. 'liking' it.