Americans are pissed off at the beer brand Bud Light for featuring a biological man posing as a woman on a can of its beer for a recent advertising move that quickly backfired.

The stock market shows just how much of an impact the ad campaign has had on Bud Light's parent company Anheuser-Busch InBev.

Anheuser Busch created the special can to celebrate transgender actor Dylan Mulvaney's one-year anniversary of living life as a "woman" and featured him in commercials as a new brand ambassador.