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IPFS News Link • Business/ Commerce

Aldi, Walmart Unleash 'Thanksgiving Price Rewind' As Battle For Consumer Begins

• Zero Hedge

Update (1500ET):

Consumers are receiving a much-needed break this holiday season as multiple retailers are rolling back the prices on Thanksgiving items. This move is in response to the highest inflation in forty years, crushing household finances as negative real wage growth for 18 months wipes out personal savings and balloons credit card balances. 

We reported early Thursday that Walmart announced it would roll back prices on Thanksgiving food to 2021 levels. Then later in the day, the Washington Examiner reported that the budget supermarket chain Aldi "will discount Thanksgiving season grocery items up to 30% to match pre-inflation price points (2019 levels)." 

Aldi called their discounting program the "Thanksgiving Price Rewind." 


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