On Tuesday, Musk's Boring Company introduced a scent called "Burnt Hair," describing it as "The Essence of Repugnant Desire." It can be yours for $100 -- which includes domestic shipping and taxes.
A product page promotes the fragrance as "just like leaning over a candle at the dinner table, but without all the hard work."
Naturally, Musk announced the gimmicky product launch on Twitter, the platform he's set to purchase for $44 billion after a months-long, litigious, see-saw saga.
His closing of the Twitter transaction still isn't guaranteed -- it depends on his ability to finance it. Like a high school sports team raising money via cookie sales, Musk is presenting Burnt Hair as a way for supporters to help bankroll his Twitter buyout. "Please buy my perfume, so I can buy Twitter," he tweeted on Wednesday.