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Musk Launches "Burnt Hair" Perfume, Quickly Sells 20k Bottles At $100

• by Tyler Durden

On Tuesday, Musk's Boring Company introduced a scent called "Burnt Hair," describing it as "The Essence of Repugnant Desire." It can be yours for $100 -- which includes domestic shipping and taxes. 

product page promotes the fragrance as "just like leaning over a candle at the dinner table, but without all the hard work." 

Naturally, Musk announced the gimmicky product launch on Twitter, the platform he's set to purchase for $44 billion after a months-long, litigious, see-saw saga.

His closing of the Twitter transaction still isn't guaranteed -- it depends on his ability to finance it. Like a high school sports team raising money via cookie sales, Musk is presenting Burnt Hair as a way for supporters to help bankroll his Twitter buyout. "Please buy my perfume, so I can buy Twitter," he tweeted on Wednesday.