Ford Gives Dealers Six Weeks To Decide If They Want To Continue Selling EVs• Inside EVS
In what will certainly send shock waves across the industry, Ford dropped a bomb at its annual dealership meetings in Las Vegas this week. InsideEVs was one of only a handful of news outlets invited to get an early look at the new Model E dealership rules, which included a presentation from Ford CEO Jim Farley.
In short, Ford is telling its dealer network they have to invest, evolve, improve, and offer new services if they want to be a Model E dealership and sell electric vehicles. Model E is a new division that was created when Ford split the company into three arms: Ford Blue Oval, Ford Pro, and Ford Model e. All of Ford's fully electric vehicles now fall under the Model e umbrella, while plug-in hybrids and regular hybrids are part of Ford Blue Oval.