Twitter made the decision to permanently ban Lindell, a staunch supporter of former President Donald Trump, from the social media platform in late January 2021 after he repeatedly promoted baseless claims that the 2020 election results were fraudulent. Trump was banned from Twitter weeks earlier after his supporters attacked the U.S. Capitol on January 6, 2021, following his encouragement on the platform in addition to his promotion of misinformation about the election.

"Hello everybody, I'M BACK ON TWITTER. My only account is @MikeJLindell! Please RT and FOLLOW to SPREAD THE WORD," the MyPillow CEO wrote in his first Twitter post on the new account published at 1:25 p.m. ET.