This post is the first in my future series, on how governments and shady non-governmental players psychologically manipulated us during the Covid-19 crisis. In this series, I will highlight various dirty tricks and explain why most people fell for them, one per post.

First, a little personal anecdote.

Richard Thaler is a brilliant behavioral economist, Nobel Prize winner, and a major contributor to the "Nudge Theory", that provided impetus for the infamous UK "Nudge Unit". His work on human decision making and cognitive biases was groundbreaking and, in part, helped governments worldwide to hypnotize most people into taking "Covid Vaccines".

Richard Thaler, around 1999, also taught my favorite class "Decision Making". He was my favorite professor at the University of Chicago, where I was an MBA student. He taught us a lot about ways that exist to hijack our decision making and how our adversaries use our subconscious biases to make us make wrong decisions — as well as how we can use these manipulations to our own advantage in business.