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UK Households Cancel Streaming Subscriptions In Record Numbers As Inflation Forces Cutbacks
• Zero HedgeHere's some more bad news for Netflix, Apple TV, Amazon Prime, Disney+ and the various and sundry streaming competitors (including the already struggling CNN+): in the face of a worsening inflation crunch, consumers are canceling their streaming subscriptions at a "record" pace.
At least, that's the takeaway from the latest streaming data out of the UK.
According to the FT, which cited figures from analytics organization Kantar, British households walked away from about 1.5 million video on-demand accounts during the first three months of the year, an unprecedented number suggesting that consumers are becoming more "discerning".