But then Disney got political, he claimed. Gay characters appeared in their movies and those characters sometimes kissed each other. Shapiro said the company he once loved was "being held hostage by the woke."

Shapiro previewed the potential for counterprograming when he told his listeners last week that his conservative media company, the Daily Wire, would begin producing children's entertainment. But he offered no specifics about how or when that might happen.

Those details came Wednesday. At an employee town hall, Daily Wire co-CEO Jeremy Boreing said the company will spend at least $100 million over the next three years to offer children's entertainment. DW Kids will provide live-action and animated shows to subscribers through the company's streaming service starting next year.