The photo-sharing company issued a statement on its website announcing the move, adding that it would be prohibiting "advertisements with culturally inappropriate costumes, and make it possible for Pinners to report culturally-insensitive content right from Pins." 

The platform also said that certain searches, including "Day of the Dead costumes," will lead users to information developed by experts and Pinterest employee group PIndigenous "on how to celebrate thoughtfully and respectfully."

"Costumes are consistently a top-searched term, but many people may not know that certain costumes are appropriations of other cultures," Pinterest wrote in the statement. "As a platform for positivity, we want to make it easy to find culturally-appropriate Halloween ideas, and bring awareness to the fact that costumes should not be opportunities to turn a person's identity into a stereotyped image."