Instead, the fried chicken chain will blur out and pixelate the well-known phrase.

The slogan is only being dropped from all new adverts - it'll remain on KFC packaging in restaurants.

KFC says the move will only be temporary because the slogan "doesn't quite fit" following the Covid-19 pandemic.

It comes after KFC pulled a series of TV adverts featuring the line in March 2020 over fears it could encourage the spread of coronavirus.

The adverts racked up 163 complaints to the Advertising and Standards Authority (ASA).

KFC hasn't said when it'll start using the slogan properly again.

It confirmed the news in a new YouTube video today, showing a montage of packaging with the famous line blurred out.

In the video, KFC said: "That thing we always say? Ignore it. For now."

"Finger Lickin' Good" has been used by KFC as a catchphrase since 1956.

The update today comes after all major restaurant chains, including KFC, were forced to close temporarily as a result of coronavirus.