Could she have known under the Universal umbrella that Kanye was shooting for this date? Is it a coincidence or planned? Wow. This is like a death cage match!

I was wondering why Universal dropped the iTunes price for Taylor Swift's "Lover" album this week. It suddenly shot back into the top 10. Now we know. Taylor is releasing a surprise new album tonight called "Folklore." It comes with a video for the first single, called "Cardigan," cinematography by three time Oscar nominee Rodrigo Prieto. Do we need an expensive new sweater on the hottest week of the summer?

Ironically, she couldn't have planned it, this will knock Kanye West, her mortal enemy, off the headlines. Good work, Taylor!