Ford is launching its brand new Ford Bronco on OJ Simpson's birthday - 26 years after it became one of the most infamous vehicles on the road when the former football star led cops on a televised car chase following the double murders of Nicole Brown Simpson and Ron Goldman. 

The auto company announced in a tweet last week it will give its first glimpse of the new Bronco on July 9, falling on the same day that Simpson will celebrate his 73rd birthday.   

The car giant also announced it will bring back the iconic Mustang Mach 1 for the first time in 17 years with a new version hitting the roads in 2021.

The comeback of the two classics will likely trigger a mixed response with the reborn Mustang paying homage to the best-selling pony car of 1969 while the Bronco is best known for its links to the murder trial of the century. 

'The Wild Returns,' Ford wrote on social media on June 13 announcing the world premiere of the new Bronco on July 9. 

The SUV, which will be built at Ford's Michigan Assembly Plant in Wayne, will go on sale next year.