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IPFS News Link • Transportation

New Hummer returning as all-electric truck in Super Bowl ad with LeBron James

• https://www.cnet.com by Chris Paukert

The rumors were true: Hummer is returning. And just like any good action-hero comeback movie, the revival of General Motors' love-or-hate truck brand won't just have a few twists and turns, it'll have an action-packed trailer. This one will debut during the Super Bowl, and it'll feature NBA superstar LeBron James. On Thursday, GM released a trio of LeBron-free teasers video for GMC's "Quiet Revolution" commercial, and they're going to have to hold us until the full ad's second quarter premiere during Sunday's Big Game. 

It's important to note GM isn't bringing back Hummer as a full-on brand, it's reviving Hummer as a model nameplate. The GMC Hummer EV, as it'll be known, will be an all-electric pickup truck, a model presumably to be sold through GM's existing GMC dealers. 


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