The new organization, known as the Lincoln Project, represents a formal step forward for the so-called Never Trump movement, which has been limited largely to social media commentary and cable news attacks through the first three years of Trump's presidency. Organizers report fundraising commitments exceeding $1 million to begin, although they hope to raise and spend much more to fund a months-long advertising campaign in a handful of 2020 battleground states to persuade disaffected Republican voters to break from Trump's GOP.

The mission, as outlined in a website that launched Tuesday coinciding with a New York Times opinion piece, is simple: "Defeat President Trump and Trumpism at the ballot box."