Elon Musk claims the pickup truck is his favorite product to date. Will it beat the record-breaking reservations for the Model 3? Will it really be better than the Ford F-150 in many ways, as the Tesla CEO claims? The fact that GM and Ford are already developing their own EV pickups, and that Rivian is also making big waves, should be enough to give us a fairly good idea of what's next.

If anyone could write a book on the Tesla truck right now, the author would have to ask Charles Dickens for forgiveness. The title would surely be "Great Expectations", or something close to that.

A clear indication of that comes from social media, as the guys from AutoWise had the patience to check. They have used Geotagged Twitter data of over 100,000 tweets and found out which pickup was generating more buzz these days. The image below shows the Tesla pickup truck is being talked about in more states than the almighty Ford F-150.