Milton Friedman: "Gougers deserve a medal."

Gouger Entrepreneur John Shepperson: "Somebody needs to bring these products to people when there are disasters and emergencies, and this is going to be one person who is not going to be there that they took out of the equation." Reason? John was arrested for 'price gouging' after traveling from Kentucky to Mississippi after Hurricane Katrina with 19 generators that he brought to the devastated area that was without power, and trying to sell those generators above his cost.