It started with a "Dude Perfect" video on YouTube. A couple of years ago, when Jack was very interested in basketball, he found these guys who create fun videos about making baskets with all sorts of twists and turns. He continued to watch these videos, even after his interest in basketball waned; and when his interest in photography sprouted, he followed the basket-swishers on Instagram. It was there that Jack first learned about the Make-A-Wish Foundation. 

The "dudes" posted a video of a young boy with muscular dystrophy who had an opportunity to be in a "Dude Perfect" YouTube video as part of Make-A-Wish's efforts to grant wishes to critically ill children. Jack was mesmerized. He visited the Make-A-Wish Instagram page and was increasingly curious.