The company is launching a suite of artificial intelligence tools, covering image processing and voice recognition, in time for Mobile World Congress at the end of the month.

First in line for this new AI, which LG says it has been working on for more than a year, will be a refreshed version of the LG V30 flagship launched last year. After that, you can expect to see it in all of LG's future handsets, as well as on some as-yet-unspecified older models through over-the-air updates.

To begin with, the new artificial intelligence platform will offer Vision AI and Voice AI, focusing on the image and voice recognition so important for today's smartphones. The Vision AI will be smart enough to recognize what you're about to take a photo of, and suggest a camera mode best suited to snapping it.

The image recognition algorithms have been trained on more than 100 million pictures, LG says, to be able to work out whether you're taking a photo of a plate of food or your pet cat. The same smarts are going to be able to give you shopping links for an item as soon as you take a photo of it, and to brighten up dark images.