Until last week, people in Reddit's deepfakes community, which creates fake porn videos of celebrities using a machine learning algorithm, have been content to post their work for free, framing it as their hobby. But increasingly, they're taking the opportunity to make a buck off of nonconsenting women's likenesses, by selling face-swapped fake porn creations for cryptocurrency.

In the weeks since we first reported on it, the r/deepfakes subreddit—home base for AI-generated fake porn videos, mostly of unconsenting celebrities—has exploded to more than 85,000 subscribers. Users have spun several subreddits out from the original subreddit, like r/deepfakesNSFW, r/FakeApp, and r/VideoFakes.

One of those subreddits, r/deepfakeservice, is dedicated to commissioning deepfake videos from other users. The pinned rules post includes guidelines for formatting requests and service offers: For requests, the seller would ask for a description of the video, price, what they need to work with (images of the celebrity needed to create the fake video), and how much time it will take. Where there's demand, there are people waiting to turn a profit.